She beat 120 international contestants each deemed to be not only the most beautiful in their home countries, but the best example of what it means to be a modern woman.
So, who is Rolene Strauss - aka Miss World 2014 - and is she really one of the world's most eligible women?
This year's crop which made it to the final in London - the city where the competition started 63 years ago - far from being the stereotypical 'dumb beauty queens', were pretty and polished.
